People ask me all the time where my buyers come from, assuming we have a large number from Asia or Europe. And not to mention, every real estate firm out there will wow you with their international sphere of influence. But the truth is, your buyer is most likely from around the corner.
First and foremost, I should stress that Carmel Realty puts a strong emphasis on our international exposure. We are a Board of Regents member with Luxury Real Estate, and partners with both Mayfair International out of London and Pacific Union in the San Francisco Bay Area. Combined, we have a presence in over 200 countries, access to a network of real estate professionals that sell over $125B annually and key placement in global publications such as the Financial Times and Wall Street Journal. While I’ll be the first to admit this absolutely increases the publicity we give each listing, the reality is, your buyer is more likely to be local than from abroad.
According to Leslie Appleton-Young, California Association of Real Estate’s Chief Economist, international demand is down to the lowest levels in 9 years. Only 3% of the sales in California last year were international buyers. Of these, 31% were from China, 6% from Mexico and 9% from India. Of the 632 Sales in Carmel and Pebble Beach in 2017, 83% of our buyers were from the San Francisco Bay Area and 12% came from out of state.
What about the high-end of the market?
Many feel that international buyers are more prevalent in the high-end market. In 2017, there was only one sale over $10M and the buyer came all the way from San Jose, California! Of the last 6 sales over $20M in our area, every buyer was American, two from as far away as the East Coast. The high-end markets are flat across the globe and the limited buyers we do have in this price segment are coming from within the US.
It’s important to understand where our buyers are coming from to effectively target the right demographic. Our greatest gain in the international relationships we do have is knowledge. By collaborating with our colleagues across the globe, we become stronger locally. But when it comes to actually finding a buyer, it’s important to look closer to home.
Here is some supporting data provided by one of our brokers, George Fusco. He took a close look at sales data between June 1, 2017 - June 1, 2018.
- There were NO sales to Buyers outside the United States in the past year for $1.5M and up in Carmel or Pebble Beach.
- Of the 16 sales over $5M in Pebble Beach, half of those buyers came from the San Francisco Bay Area.
- Of the 56 sales between $1.5-$5M in Pebble Beach, 20 were from the San Francisco Bay Area, 5 from Southern California, 5 from Texas, 9 from out of State but within the US and the other 17 from various areas in California.
- Of the 29 sales in Carmel over $4M, 11 of the buyers were from the San Francisco Bay Area, 5 from the greater LA area and the other 13 from within the US.
- Of the 130 sales in Carmel between $1.5-$4M, 57 of these buyers were from the San Francisco Bay Area, 9 from Texas and 67 from other areas within the US.
Fourtané Jewelers Opens a Beautiful New Boutique
In late 2023 Fourtané Jewelers, owned by the Bonifas family, opened a second Carmel location just up the street on Ocean Avenue from their famous jewelry and watch salon in the historic Pine Inn. Known as a worldwide purveyor of rare vintage jewelry pieces and of the finest watch brands in the world, including Rolex, Patek Phillipe and Cartier, the new, two-story boutique focuses solely on jewelry. The Bonifas family also owns a Rolex Boutique in San Diego, which they are currently expanding.
Photo: Marc Howard
The Tournament's Exciting Transformation
AT&T Pebble Beach Pro-Am Tournament Director and Monterey Peninsula Foundation CEO Steve John has played as an amateur in the legendary golf tournament nine times, and each time, his excitement never waned.
"It was truly a treasured invitation," he says. "It's impossible to play center fi eld in a professional baseball game, but you can be part of something special with the Pro-Am."
A mainstay of the Monterey Peninsula for almost 80 years, the tournament has been officially ...
It was the quintessential COVID sale.
I had been referred to potential buyers who were relocating to Carmel from Colorado. They were the type of buyers that could be successful in the crazy days of COVID. Decisive, ready and able. It was March, 2021 and a gorgeous four bedroom home on one of my favorite streets in Carmel Valley had just hit the market. I called my clients and the husband literally hoped on a flight the very next morning. He boarded a plane with only a cup of coffee in ...
The Abstract Works and Social Commentary of Artist Michael Snodgrass
At Monica Graham Fine Art in Carmel-by-the-Sea, passerby often do a double take when noticing certain pieces through the window. The eye-catching work of artist Michael Snodgrass is a conversation starter due to the versatility and uniqueness of his style.
Chrissy Handel's Heart is in the Local Community
Carmel Realty Company Realtor, Chrissy Handel, spent an idyllic childhood in Carmel barbecuing at
Carmel Beach with her family, running into her grandmother playing cards or lunching with her friends at ¬the Beach & Tennis Club at Pebble Beach Resorts and hiking in Big Sur on the weekends with her parents. Now she enjoys sharing many of the same activities with her son, Christopher, 14, and watching him thrive in the community she loves.
Article Archive
02/09/2022 |
|
The newest issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach. |
02/08/2022 |
|
Annual Market Report - 2021 - Monterey Peninsula Real Estate 2021 |
12/14/2021 |
|
The Before and After Series | Part Fourteen - A Carmel Valley Cottage Transformation |
10/29/2021 |
|
Quarter 3 Market Report - 2021 - Monterey Peninsula Real Estate 2021 |
09/15/2021 |
|
The Before and After Series | Part Thirteen - Vintage Monterey Colonial to Romantic Mediterranean |
08/26/2021 |
|
The Summer/Fall 2021 issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach |
08/25/2021 |
|
Quarter 2 Market Report - 2021 - Monterey Peninsula Real Estate 2021 |
05/21/2021 |
|
Protecting Your Home Against Fire - Tri-Max Fire Suppression Technology |
04/16/2021 |
|
Quarter 1 Market Report - 2021 - Monterey Peninsula Real Estate 2021 |
02/19/2021 |
|
Striking Real Estate - Highlighting the Monterey Peninsula's Beautiful Architecture |
02/12/2021 |
|
The Course is Open - Sportswriter Alan Shipnuck Explains the Gift of Golf |
12/03/2020 |
|
A Buyer's Guide In A Seller's Market |
08/17/2020 |
|
Moving on Down: The Exodus from The City |
05/13/2020 |
|
Persevering during the crisis: A realtor's perspective. |
04/18/2020 |
|
Q1 2020 Market Report - My COVID-19 Response |
02/10/2020 |
|
Obtaining Homeowners Insurance on the Monterey Peninsula - 2020 Update |
01/31/2020 |
|
The Winter/Spring 2020 issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach |
12/20/2019 |
|
The Before and After Series: Part Twelve - Coastal Cool |
09/17/2019 |
|
The Before and After Series: Part Eleven - A Tired '80s Valley Retreat Turned Rustic Contemporary |
05/24/2019 |
|
A Silver Lining in a Possible Downturn |
02/01/2019 |
|
The Spring 2019 issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach |
01/30/2019 |
|
California's Homeowners Insurance - Facts: Obtaining Homeowners Insurance in California |
10/14/2018 |
|
What is Prop 5? - Let's get the facts and get out there and vote! |
08/08/2018 |
|
The Fall 2018 issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach |
07/25/2018 |
|
Relationships Matter - Relationships are the most critical aspect of the real estate business. |
06/14/2018 |
|
Seasonal Trends in Our Market - A Look at Monthly Historical Data |
05/09/2018 |
|
Competing Against All Cash Buyers |
04/11/2018 |
|
New With The Old - The Before and After Series: Part Ten |
03/08/2018 |
|
Property Pick of the Week! - Vizcaino 1 NW Flanders Way, Carmel-by-the-Sea |
02/22/2018 |
|
The newest issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach |
02/09/2018 |
|
Property Pick of the Week! - 2848 Santa Lucia Avenue, Carmel |
01/31/2018 |
|
Property Pick of the Week! - 12 Abinante Way, Monterey |
01/13/2018 |
|
Property Pick of the Week! - 16 Scarlett Road, Carmel Valley |
12/16/2017 |
|
Property Pick of the Week! - 2990 Red Wolf, Carmel |
11/09/2017 |
|
Property Pick of the Week! - 931 W Carmel Valley Road, Carmel Valley |
10/21/2017 |
|
Property Pick of the Week! - 93 Alta Mesa Circle, Monterey |
10/14/2017 |
|
Property Pick of the Week! - 1285 Padre Lane, Pebble Beach |
10/05/2017 |
|
Property Pick of the Week! - 26174 Dolores Street, Carmel |
09/21/2017 |
|
Property Pick of the Week! - 32680 Coast Ridge, Carmel Highlands |
09/06/2017 |
|
Property Pick of the Week - 26324 Valley View Avenue |
08/31/2017 |
|
Property Pick of the Week! - 1475 Manor Road, Monterey |
08/08/2017 |
|
The newest issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury real estate and life in Carmel and Pebble Beach |
07/21/2017 |
|
Property Pick of the Week! - 25116 Hatton Road, Carmel |
07/08/2017 |
|
Property Pick of the Week! - 26152 Ladera Drive, Carmel |
07/01/2017 |
|
Property Pick of the Week! - 539 Paseo Venadis, Carmel |
06/24/2017 |
|
Property Pick of the Week! - 26245 Dolores Street, Carmel |
06/09/2017 |
|
Property Pick of the Week! - 6 Miramonte, Carmel Valley |
05/19/2017 |
|
Property Pick of the Week! - 1340 Jacks Road, Monterey |
05/11/2017 |
|
Property Pick of the Week! - 3rd Avenue 2 SE Lincoln, Carmel-by-the-Sea |
05/05/2017 |
|
Property Pick of the Week! - 2800 Santa Lucia, Carmel |
04/20/2017 |
|
Property Pick of the Week! - 3226 San Lucas Road, Carmel |
04/14/2017 |
|
Property Pick of the Week - 50 Encina, Carmel Valley |
04/07/2017 |
|
Property Pick of the Week! - 911 Monterey Circle, Monterey |
03/23/2017 |
|
Property Pick of the Week! - 26263 Scenic Road, Carmel |
03/16/2017 |
|
Property Pick of the Week! - 3319 Stevenson Drive, Pebble Beach |
03/03/2017 |
|
Property Pick of the Week! - 1010 Broncho Road, Pebble Beach |
02/24/2017 |
|
Property Pick of the Week! - 3088 Valdez Road, Pebble Beach |
02/17/2017 |
|
Property Pick of the Week! - 9301 Holt Road, Carmel |
02/10/2017 |
|
The newest issue of 1913 Luxury by the Sea is now available! - The ultimate guide to luxury homes and life in Pebble Beach and Carmel. |
02/10/2017 |
|
Property Pick of the Week! - San Antonio 3 NE Ocean, Carmel-by-the-Sea |
02/02/2017 |
|
Property Pick of the Week! - 6250 Brookdale, Carmel |
01/27/2017 |
|
Property Pick of the Week! - 162 Spindrift, Carmel |
01/20/2017 |
|
Property Pick of the Week! - Carmelo 4 SE 12, Carmel-by-the-Sea |
01/12/2017 |
|
Property Pick of the Week! - Dolores 2 SE 11, Carmel-by-the-Sea |
01/06/2017 |
|
Property Pick of the Week! - 2656 Walker Avenue, Carmel |
12/15/2016 |
|
Property Pick of the Week - 2568 Santa Lucia Avenue, Carmel |
12/09/2016 |
|
Property Pick of the Week - Carmelo 3 SW 11, Carmel-by-the-Sea |
12/01/2016 |
|
Property Pick of the Week! - 3 NE Casanova and Ocean |
11/17/2016 |
|
Property Pick of the Week! - 25647 Hatton Road, Carmel |
11/10/2016 |
|
Property Pick of the Week! - 7985 Carmel Valley Road |
11/03/2016 |
|
Property Pick of the Week! - Casanova 3 NE 11, Carmel-by-the-Sea |
10/27/2016 |
|
Property Pick of the Week! - 10 2 NW Camino Real |
10/13/2016 |
|
Property Pick of the Week! - 8990 W Carmel Valley Road |
10/06/2016 |
|
Property Pick of the Week! - 7543 Fawn Court, Carmel |
09/29/2016 |
|
Property Pick of the Week! - Southwest Corner of Scenic & Ocean |
09/23/2016 |
|
Property Pick of the Week! - 216 1st Street, Pacific Grove |
09/15/2016 |
|
Property Pick of the Week - Santa Fe 5 SW 8, Carmel-by-the-Sea |
09/08/2016 |
|
Property Pick of the Week - San Carlos 2 NW 13, Carmel-by-the-Sea |
10/07/2015 |
|
Inspired by Land and Sea: A Rustic Home Restored - The Before and After Series: Part Nine |
08/22/2015 |
|
Perfection and Privacy in Monterey - The Before and After Series: Part Eight |
06/06/2015 |
|
Spanish Bay Redefined - The Before and After Series: Part Seven |
04/08/2015 |
|
Carmel Realty Company at Christie's International Realty Owners Conference |
03/13/2015 |
|
An '80s Valley Home Now Contemporary Perfection - The Before and After Series: Part Six |
01/14/2015 |
|
Dated Beach Cottage Transformed with a Northern European Flair - The Before and After Series: Part Five |
12/09/2014 |
|
A 1946 Mid Century Modern Turned Uber Hip - The Before and After Series: Part Four |
11/14/2014 |
|
A Tired 1940 Project Turned French Country Cottage - The Before and After Series: Part Three |
10/24/2014 |
|
Transforming A 1950 Bungalow to a Luxurious Beach Cottage - The Before & After Series: Part Two |
10/13/2014 |
|
Passé 1970's to Chic Contemporary - The “Before and After” Series: Part One |
04/14/2014 |
|
The Luxury Golf Lifestyle of Pebble Beach - Living the luxury golf lifestyle of Pebble Beach is a privilege. |
04/10/2014 |
|
The unique architecture of the Monterey Peninsula - The areas of Carmel-by-the-Sea and Pebble Beach are rich with architectural grandeur. |
04/08/2014 |
|
The timeless landscape of the Monterey Peninsula - The rocky cliffs of Pebble Beach and Carmel-by-the-Sea's beaches are just the beginning to the beauty offered by the Monterey Peninsula. |
08/05/2013 |
|
Coming Soon - New Agent Offices at Dolores & 8th - Carmel Realty Company's New Agent Offices |
05/06/2013 |
|
Mitchells to receive lifetime achievement award in real estate |
04/29/2013 |
|
Bill & Vicki Mitchell recipients of Luxury Real Estate Lifetime Achievement Award |
04/29/2013 |
|
Carmel hosts Luxury Real Estate Conference |
01/02/2013 |
|
A New Year, A New Office for Monterey County Realty |
12/12/2012 |
|
Carmel Realty Company honored with the Chamber's Award of Excellence |
11/28/2012 |
|
Carmel Realty Company Celebrating 100 Years in 2013 |
10/26/2012 |
|
Carmel Realty Company Earns 2nd Golden Pine Cone for Best Realty Company |
10/21/2011 |
|
THE RESULTS ARE IN - CARMEL REALTY COMPANY VOTED BEST REAL ESTATE COMPANY |
06/06/2011 |
|
Landmark Oceanfront Carmel Home Undergoes Spectacular Renovation |
10/29/2010 |
|
Local Realtors Hit the One Billion Dollar Mark - Who says the local real estate market is suffering? On the contrary, at Carmel Realty Company business is expanding rather than contracting. |
10/27/2010 |
|
LuxuryRealEstate.com Awards Carmel Realty Team |
09/30/2010 |
|
Who's Who in Luxury Real Estate Award Winner! |
09/10/2010 |
|
New Ocean Avenue Office |
07/15/2010 |
|
Greywater Recycling |